Terminology is constantly evolving, nowhere more actively than in the contested space between non-profit and for-profit definitions of social enterprise.
At the Voice 11 conference on 30 March 2011, the head of corporate responsibility and sustainability for O2, Bill Eyres, argued that creating a "fourth sector" between social enterprise and private enterprise was the way to drive change.
Eyres said: ‘The environmental credit crunch means business as usual isn’t an option. The challenge is to remake the economy for the future and this is why CSR doesn’t work – it doesn’t get to the heart of how a business creates change.
‘The co-operative space between social enterprise and private enterprise, which some people call the fourth sector, is actually how you drive change.’
Source: Social Enterprise Livewire, 6 Apr 11: http://www.socialenterpriselive.com/section/news/policy/20110406/social-targets-should-not-be-company-law-says-hurd